About Us | houstonmarketing

About

My name is AUSTIN JOHNSON

CEO & FOUNDER
Arrowhead Marketing & Consulting

"Born from the mind of an athlete, musician, and global explorer, Arrowhead Marketing and Consulting is the product of my journey from the streets of Houston to the heart of Guangzhou, China. Working with KEYI's marketing team and contributing to the development of the Huafa Mall, I discovered that my love for culture wasn’t just about experiencing it—it was about understanding it and sharing it. Segmenting data became my way of capturing the heartbeat of communities, helping both young entrepreneurs carve their place in the market and consumers discover what truly resonates with them.

Houston is my home—the city that raised me. Its unique blend of food, music, and diverse communities taught me that every neighborhood has a story. At Arrowhead, we use data, creativity, and community-driven tools to bring those stories to life—helping people navigate their day, launch their businesses, and shape their future."

MY Mission

Connecting People to Possibility—Guiding Consumers and Businesses Toward Growth.
Arrowhead Marketing & Consulting bridges the gap between consumers seeking meaningful experiences and businesses striving to grow with purpose.

We create tools and strategies that simplify decision-making for individuals, while equipping businesses with the insights needed to better serve their communities. Through data, culture, and creativity, we help people and brands thrive together.

Our Methodology

Hashtag-Driven AI Analysis

1.1. Hashtag Selection: Identify pivotal hashtags relevant to the client's brand, industry, and objectives.
1.2. Real-time Monitoring: Harness AI to monitor real-time trends, conversations, and user interactions around selected hashtags.
1.3. Decoding Digital Culture: Analyze the hashtag data to gain insights into consumer sentiment, preferences, and engagement levels.

Competitor Keyword Insights

2.1. SEMrush Data Integration: Utilize SEMrush to research keywords competitors' users employ when searching online.
2.2. Traffic Analysis: Understand the keywords driving traffic to competing brands.
2.3. Hashtag Generation for Keywords: Create hashtags based on competitor keywords to uncover market trends and preferences.

Target Market Analysis with GEO-TARGETING TOLLS and Client Data Matching

3.1. Geographic Data Integration: Combine social media listening with geographic insights from systems like ESRI to identify target market locations and demographics.
3.2. Client Lead Data Matching: Cross-reference client-specific lead lists with our gathered insights to develop a fuller understanding of the target audience.
3.3. Opportunity Identification: Highlight areas where the client can achieve a competitive edge in their market segments.

Comprehensive Data Synergy

4.1. Tool Integration: Merge information from various platforms, including social media, GIS, and client databases.
4.2. Dynamic Navigation: Equip businesses with tools and insights to adeptly navigate the ever-changing social media landscape.
4.3. Innovative Audience Connection: Devise strategies for businesses to resonate and engage with their audiences in novel ways.

Ethical and Responsible Data Management

5.1. Standards of Excellence: Uphold the highest standards of privacy and compliance in all operations.
5.2. Integrity First: Our seasoned team of analysts and data scientists ensures that data handling reflects the utmost integrity and confidentiality.

Embrace our innovative methodology to unlock unparalleled insights, growth, and opportunities in the digital realm.

Our SATISFIED Clients